Driving Social and SEO Success - Boosting Ashtons’ Digital Presence

While Ashtons had a strong reputation in the property market, their online and social media presence wasn’t reflective of their brand offering. Their content lacked consistency and a clear strategy to support user engagement.

With increasing competition, it was more crucial than ever for Ashtons to differentiate themselves, both via search and social media, allowing them to connect with their target audience.

Our expert content team worked closely with Ashtons to develop a comprehensive social media strategy, starting with a detailed posting schedule to ensure a consistent stream of engaging content. Flexibility was vital for Ashtons, ensuring there was scope in their schedule to include reactive content for new properties and industry updates.

The key to our strategy was establishing clear content pillars. To ensure a variety of content, we introduced content series, such as "Meet the Team," to personalise the brand and build trust among their target audience.

Our content team worked collaboratively with our Sheffield graphic designers, as well as Ashtons' in-house team, to create branded social media templates that exhibit the brand’s philosophy and provide consistency. 

As well as social content, Ashtons required a comprehensive SEO strategy aimed at improving their online visibility. Our SEO agency conducted detailed competitor analysis and keyword research, constructing a strategy that focused locally to boost Ashtons positioning for key search terms.

Working with Ashtons on an ongoing basis, our SEO team optimise key landing pages and Google My Business profiles, monitors technical SEO and regularly reviews keyword strategy and content.

With a unified digital strategy for social media and SEO, Ashtons now benefits from greater visibility, improved engagement, and stronger performance online.

We continually support Ashtons with their growth, ensuring their digital presence evolves in line with industry trends and customer behaviours.