Increasing Shelf Appeal and Digital Impact for Armeg

Armeg required visually striking and highly functional packaging that would boost product visibility and immediate appeal in retail environments. Additionally, their existing website no longer adequately represented their premium-quality brand and extensive product offering. It needed redevelopment to improve navigation, user experience, multi-device responsiveness, and SEO performance.

Our challenge was to create cohesive, impactful packaging alongside a modern, responsive website capable of effectively supporting Armeg’s global presence and showcasing their industry-leading product portfolio.

Packaging Design
We developed a comprehensive suite of clamshell blister packs specifically tailored to Armeg’s new multi-tool blade range. Working closely with Armeg, our graphic design team ensured each design complemented the existing product lines perfectly.

Armeg provided precise product, blister pack, and insert dimensions, enabling meticulous layout planning. Strategic placement of packaging elements ensured both functionality - such as butterfly holes for retail display - and aesthetic appeal. Adhering strictly to Armeg’s brand guidelines, our designers incorporated consistent brand-specific colours, fonts, and visual styles. Additionally, small bespoke illustrations were created, clearly communicating key product features in an engaging and visually appealing manner.

Website Development
Following the successful packaging project, we delivered a visually recognisable, responsive, and user-friendly corporate website. Through detailed UX/UI planning, the site structure was carefully designed, prioritising intuitive navigation and seamless user journeys.

We developed a comprehensive online product catalogue, presenting detailed product pages with high-quality images, technical data sheets, videos, and related accessories. Responsive design ensured an optimal browsing experience across desktop, tablet, and mobile devices, while performance optimisation provided rapid loading times globally.

Native search engine optimisation was integrated throughout development, positioning Armeg’s website to benefit from improved visibility, increased organic search traffic, and enhanced global brand exposure.

The impact of Armeg’s redesigned packaging and website has been substantial:

• The new packaging designs increased product visibility and shelf appeal, leading to successful product launches and highly positive consumer feedback.
• The redeveloped website significantly transformed Armeg’s digital presence, delivering improved navigation, product discoverability, and user experience.
• Positive feedback from customers, retailers, and distributors praised enhanced clarity, accessibility, and ease of use.
• Integrated SEO improvements are already driving increased organic search traffic and international brand exposure.