The Challenge
When Andy’s Man Club first posted their call for help on LinkedIn, they knew they needed something exceptional - and fast. There were just two days from the initial brief to filming, with only a week to edit three final videos ready for launch.
With tight deadlines, real people telling real stories, and the sensitive topic of suicide at the heart of the project, every step had to be handled with care and precision. The challenge was to deliver a professional, emotionally impactful video in record time - one that felt authentic, respectful, and true to the charity’s mission.
What We Did
The moment the appeal for help appeared online, Hydra Creative’s video team jumped into action. Within hours, the project was underway. Our team immediately began planning the shoot, coordinating with Andy’s Man Club and Altrincham FC to make sure everything would run smoothly on the day.
Just 48 hours later, our crew was on-site at Altrincham Football Club to capture the event as it unfolded. We filmed the charity’s talk delivered to the club’s first team, a powerful session designed to get the players - young men from all walks of life - talking about mental health and recognising the signs when they or their teammates might be struggling.
Our filmmakers focused on capturing raw, genuine reactions: thoughtful expressions, moments of realisation, and the quiet reflection that follows when tough subjects are addressed openly. Interviews with players and staff added depth, giving voice to why this cause is so important, and highlighting that mental health issues do not discriminate - they can affect anyone, regardless of age, background, or job title.
Back at our studio, we worked tirelessly to turn around the high-quality edit on an extremely tight timeline. The footage was shaped into three impactful videos, each carefully crafted to draw viewers in, explain the charity’s work, and inspire men to reach out or join a group. With minimal time for revisions, every detail - from pacing to sound to visuals - had to be spot on first time.
The Result
The campaign was a resounding success. The main video alone quickly reached over 9,000 people online, clocking up more than 3,000 views across Facebook and LinkedIn in its first days. Hundreds of likes, shares, and positive comments poured in, with people praising both the message and the way it was delivered.
More importantly, the video resonated exactly as intended - sparking conversations, raising awareness, and showing countless men across the UK that there’s no shame in talking. For a charity working to break the stigma around men’s mental health, every single view, share, and new conversation matters.
Andy’s Man Club couldn’t have been happier with the final result.
“A massive thank you to the team at Hydra Creative for their support of our charity and our project at short notice! With a week to go until the production of a video, we were in a position where we thought we would struggle to find an organisation who would be able to support us. Within minutes of a LinkedIn post going out, the team at Hydra were on it! Fast forward two weeks, and we are now ready to release a high quality, expertly produced video which perfectly captures what we were trying to achieve. We are immensely grateful to Hydra for going above and beyond with an exceptional level of support.”
- Project Development Champion, Andy’s Man Club
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