/ Agency / Gemma Daniels

Gemma Daniels

Owner & Client Services Director

Gemma is Hydra Creative’s Client Services Director and joint owner, bringing over 15 years of expertise in marketing, client relations, and agency leadership. As a central figure in the business, Gemma plays a key role in overseeing the entire team, from HR and internal culture to client strategy and service delivery.

With a strong background in strategic consultancy, Gemma has worked with hundreds of clients across a broad range of sectors, including engineering, manufacturing, business management, finance, education, care, and the third sector. Her ability to understand client needs and translate them into clear, actionable strategies has helped drive long-term success for organisations of all sizes.

Specialising in idea generation, tone of voice development, and persuasive content creation, Gemma combines creativity with strategic thinking to shape compelling narratives that resonate with target audiences. Her degree in English Language and Literature underpins her skill in crafting, editing, and refining high-quality marketing copy that meets the highest standards of clarity and professionalism.

Known for her collaborative leadership style and results-driven mindset, Gemma works closely with every department to ensure projects are delivered smoothly, teams are supported, and clients feel confident and understood. Her ability to balance business insight with creative innovation makes her a driving force behind Hydra’s continued growth and a trusted partner to the clients she supports.