So, it’s time to start thinking about your business branding?

Now, the most recent version of the brand features a global level of familiarity and now does not need to feature the brand name to be recognised. Customers instantly know there is a Starbucks, and what to expect.

In general, it is recommended rebranding should occur once every 7-10 years for most businesses. The goal of rebranding is to elevate your visual identity.
That can be achieved through the redesign of your logo, the redesign of your website, or the switching of your brand colours.
Changing the look and feel of your brand periodically will ensure you stay ahead of your competitors.                               

Brand Reputation

A brand's reputation is how customers, employees, partners, and others perceive the company. As the brand's reputation improves, consumers will become more trusting and advocate for it, or recommend it, to others. 

Reputations are built through several different platforms.

• Environment (storefront or office)
• Print collateral, signage, packaging
• Website & online advertising
• Content publishing
• Sales and customer service
• Internal (with employees)

The user's perception can be shaped by experiences and factors which are external to their experience. That’s why businesses often implement branding strategies throughout a customer's journey. People's perception of a brand can be influenced by things like the internal employee policies and the reputation of the company's partners. It's also possible for consumers to be affected by the buying behaviour of their friends, family, and other influential people. A brand's reputation can evolve, both on an individual and societal level. Because of this, it's essential for companies to closely monitor and manage it.

Brand Sustainability

In recent years, customers and consumers have become more conscious of the products they use and their environmental impact. Consequently, small sustainable businesses can be more attractive than bigger brands. And on the flipside, big brands are now compelled to adhere to sustainability standards.

The beauty and skincare industries, for example, have been making conscious efforts to create cruelty-free products. Vegetarianism and veganism have also become more popular, consequently impacting the food industry to adopt certain ways and promote sustainable eating habits. Another huge brand which has adapted to meet sustainability expectations over the years is McDonald’s. They now have vegan meal options, plus sustainable packaging and toy materials in their kids’ meals. They have also pledged to have net-zero emissions at all of their fast food restaurants by 2030. That’s quite the change from a chain which was known for its meat-based Big Mac burgers and supplied plastic toys in its Happy Meals during the 1990s. This is an example of a company which recognises society is changing, and is changing its brand with it.

Is it time for a Rebrand?

The thought of updating your business branding can be overwhelming. But if you are not getting the engagement your brand deserves, it’s time for a change. Your products and services can be given a new lease of life by updating the look of your company's digital and external appearances.

We would always recommend getting a professional opinion when it comes to big changes to your business. Our team specialise in creating bespoke digital solutions - no matter the challenges you face. 
Make sure you are on the track to success by contacting us and together we can get the ball rolling on your rebrand.